| Hello, |
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| EU user consent controls in Ad Manager and restricted data processing (CCPA) settings provide a variety of options for enabling non-personalized ads and restricted data processing ads configurations. |
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| Beginning on October 21, 2021, Google will start a phased rollout to enable publishers to begin sending bid requests for publishers' non-personalized and restricted data processing ad requests to the third-party RTB buyers. To protect user privacy, RTB protocol fields that are designed to be used to share user identifiers (e.g., google_user_id) will not be populated in these bid requests. |
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| Our high-level phased rollout plan can be viewed here. The phased rollout plan set out on that page will be updated from time to time, so please review this resource periodically. |
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| What does this rollout mean for your ad monetization set up? |
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| Starting in October, your UI settings relating to CCPA, GDPR, and LGPD will apply to bid requests sent to third-party bidders for non-personalized and restricted data processing inventory. This means that when non-personalized ads or restricted data processing is selected: |
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| • | Bid requests will be sent to third-party bidders, including for users in the EEA/UK, Brazil, and CA, as determined by any applicable vendor selections in the Ad Manager UI: | |
| ○ | For CA requests, you can select bidders that may receive bid requests in your CCPA settings tab | | ○ | For EEA and UK requests, you can select ad technology providers in your EU user consent tab | | ○ | For BR requests, bid requests will be sent to bidders that are part of the Ad Technology Providers for the LGPD list | | ○ | Ad requests tagged with ?npa=1 or ?rdp=1 outside of the above regions will be sent to all bidders, subject to other protections | |
| • | Bid requests sent to third-party bidders will be labeled with appropriate privacy signals, and user identifiers (e.g., google_user_id) will be removed | |
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| More information on Ad Manager non-personalized advertising settings can be found here. Please review your vendor selections and confirm with third-party bidders their ability to serve non-personalized creatives. |
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| Until next time, |
| The Google Ad Manager Team |
