| Increase demand for non-personalized ad requests by enabling privacy-safe requests to third-parties | | |  | | Hello, | | | | EU user consent controls in Ad Manager and restricted data processing (CCPA) settings provide a variety of options for enabling non-personalized ads and restricted data processing ads configurations. | | | | Beginning on October 21, 2021, Google will start a phased rollout to enable publishers to begin sending bid requests for publishers' non-personalized and restricted data processing ad requests to the third-party RTB buyers. To protect user privacy, RTB protocol fields that are designed to be used to share user identifiers (e.g., google_user_id) will not be populated in these bid requests. | | | | Our high-level phased rollout plan can be viewed here. The phased rollout plan set out on that page will be updated from time to time, so please review this resource periodically. | | | | What does this rollout mean for your ad monetization set up? | | | | Starting in October, your UI settings relating to CCPA, GDPR, and LGPD will apply to bid requests sent to third-party bidders for non-personalized and restricted data processing inventory. This means that when non-personalized ads or restricted data processing is selected: | | | | • | Bid requests will be sent to third-party bidders, including for users in the EEA/UK, Brazil, and CA, as determined by any applicable vendor selections in the Ad Manager UI: | | | ○ | For CA requests, you can select bidders that may receive bid requests in your CCPA settings tab | | ○ | For EEA and UK requests, you can select ad technology providers in your EU user consent tab | | ○ | For BR requests, bid requests will be sent to bidders that are part of the Ad Technology Providers for the LGPD list | | ○ | Ad requests tagged with ?npa=1 or ?rdp=1 outside of the above regions will be sent to all bidders, subject to other protections | | | • | Bid requests sent to third-party bidders will be labeled with appropriate privacy signals, and user identifiers (e.g., google_user_id) will be removed | | | | | More information on Ad Manager non-personalized advertising settings can be found here. Please review your vendor selections and confirm with third-party bidders their ability to serve non-personalized creatives. | | | | Until next time, | | The Google Ad Manager Team | | | | | | | | | | | | | | | | 
Read more ...
| Important updates to our data protection terms
| | | | | | | | You can find additional information relating to the new SCCs at this site. | | | | | | |
Read more ...
| Learn more about the changes and steps to take | | | | | | Important updates to our data protection terms | | | | Dear Partner, | | | | On September 27, 2021, we will be updating the Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms. As part of these changes, we will incorporate the new versions of the Standard Contractual Clauses ("SCCs") issued by the European Commission on June 4, 2021, which are used to legitimise international transfers of personal data under the GDPR. The new SCCs replace the clauses previously issued by the European Commission and offered by Google as Model Contract Clauses. | | | | What happens next? | | | | If you accept the Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and/or the Google Measurement Controller-Controller Data Protection Terms (either directly or by accepting the terms for a Google service that incorporates them) on or after September 27, 2021, these updates will apply to your use of the relevant service(s) immediately. | | | | If you accept(ed) the Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and/or the Google Measurement Controller-Controller Data Protection Terms (either directly or by accepting the terms for a Google service that incorporates them) before September 27, 2021, these updates will apply to your use of the relevant service(s) from October 27, 2021, onwards. | | | | You can find additional information relating to the new SCCs at this site. | | | | | | | | Until next time, | | The Google Ad Manager Team | | | | | | | | | | | | | | | | 
Read more ...
| |
