| Introducing a new Sensitive Events policy | | |  | | Dear Ad Manager Partner, | | | | On 9 February 2024, Google will introduce a new Sensitive Events policy into the AdSense Program Policies and AdMob Program Policies. Per the Google Ad Manager Partner Guidelines, these policies are applicable to Google Ad Manager Partners when displaying Google Ads on your sites or apps in the Open Auction. | | | | A "Sensitive Event" is an unforeseen event or development that creates significant risk to Google's ability to provide high quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent and monetized features. During a Sensitive Event, we may take a variety of actions to address these risks. | | | | This message is a notification to inform you about an update to our policies. No action is needed from you at this time. | | | | Until next time, | | The Google Ad Manager Team | | | | | | | | | | | | | | | |
