| Dear Ad Manager Partner, |
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| On 1 April 2024 Google will update the Video publisher policy, currently applicable to AdSense and Ad Manager, to apply to all video inventory including AdMob, under the Google Publisher Policies. This expansion of coverage is intended to streamline the policies across Google products, as well as to keep pace with current industry standards (e.g., IAB OpenRTB). |
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| The updated Policies will apply to AdSense, Ad Manager and AdMob video inventory monetized with Google ad code ("Video Inventory"), and are as follows: |
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| Accurately describe inventory |
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| • | Audibility of ad placement: Audible by default or muted (for Ad Manager, see vpmute parameter). | |
| • | Type of ad placement: Video ads serving into video players with video content must be accurately declared as either "In-stream" or "Accompanying Content" placements (for Ad Manager, see plcmt parameter). Video ads serving into non-video player placements do not require declarations, and will be automatically determined by Google based on inventory format as either "Interstitial" or "Standalone" placements. | |
| ○ | "In-stream" means a video or audio ad played within the stream of video or audio content, where the video or audio content is the focus of the user's visit or explicitly requested by the user. | |
| Example: A video ad that is played before, in the middle of, or after the stream of a user-requested video content. |
| ○ | "Accompanying Content" means a video ad played within the stream of video content accompanying the main content of the user's visit, where the video content is neither the focus of the user's visit nor explicitly requested by the user. Accompanying Content placements must load within the body of the page, and muted by default. | |
| Example: A video ad that is played before, in the middle of, or after the stream of muted video content that takes up a small portion of a primarily editorial page. |
| ○ | "Interstitial" means a video ad played without the presence of any other streaming video content in a transition between content, where the video ad is the primary focus of the page and takes up the majority of the viewport. | |
| Example: A video ad that is independent of any other streaming video content, and that is placed in full view in a natural break or transition between content. |
| ○ | "Standalone" means a video ad played without the presence of any other streaming video content, where the video ad is not the focus of the page. | |
| Example: A video ad that is independent of any other streaming video content, and that is placed in a banner at the right rail of an article page. |
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| Use supported implementations |
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| • | Partners and publishers cannot use Interactive Media Ads products to monetize YouTube content. For YouTube content, partners and publishers must monetize through the YouTube Partner Program. | |
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| • | The Google Interactive Media Ads SDK is not allowed for Interstitial or Standalone placements, except for placements in games. | |
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| Protect advertiser value |
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| 4. | Video Inventory content or controls (for example, play, pause, mute, skip, or dismiss), including ad content or controls where provided, must not be obstructed, hidden, or non-functional. | |
| 5. | For In-stream placements, audio ads must not be requested or served in muted placements. | |
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| Respect the user |
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| 6. | Video Inventory may autoplay, provided that: | |
| • | Only one Video Inventory across all placement types may autoplay with sound at any time. | |
| ○ | Additionally for In-stream or Accompanying Content placements, only one video player may autoplay in view at any time. | |
| • | The ad must not autoplay until at least 50% of the ad unit is visible. | |
| 7. | Video Inventory may be sticky, provided that: | |
| • | A dismiss option is presented for the entire duration of the video or ad content. This option must not be hidden, obstructed, or non-functional. | |
| • | For In-stream or Accompanying Content placements, the video player must start in the main content and only transition to a sticky placement as a user scrolls the video player off the page. | |
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| Additionally for Ad Manager, the terms "instream" or "in-stream" in Help Center pages and in-product controls refer to both "In-stream" and "Accompanying Content" as defined in the updated Policies. Ad Manager Video Inventory that are "In-stream" or "Accompanying Content" per the updated Policies must adhere to the respective requirements in the Policies. |
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| The updated Policies will take effect on 1 April 2024. Please review the updated Policies to determine if it affects your Video Inventory. If your Video Inventory was previously disapproved but you believe they should no longer be disapproved following the update, you may request a review or appeal* on or after 1 April 2024. |
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| *More information on requesting a review or appeal can be found here. |
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| This message is also posted on the Ad Manager policy change log. |
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| Until next time, |
| The Google Ad Manager Team |
