Important updates about new US state privacy laws

Notice about new US state privacy laws
Your Network Code: 9784401
Dear Partner,
You're receiving this email because you are listed as an admin or legal manager of a Google Ad Manager account.
Over the course of 2024, Florida, Texas, Oregon, Montana, and Colorado have privacy law provisions coming into effect.
We will supplement the existing Google Ads Data Processing Terms Google Ads Controller-Controller Data Protection Terms Google Measurement Controller-Controller Data Protection Terms and U.S. State Privacy Laws Addendum No additional action is required to accept these terms if you've already agreed to the online data protection terms.
For US state privacy laws, Google continues to offer a range of tools for publishers to manage product behavior. Publishers can review relevant controls in our help center
If you are using Restricted Data Processing (RDP) at the account level, this account-level setting will additionally apply in Florida, Texas, Oregon, and Montana on or after June 15th, 2024. If you have traffic in Florida, Texas, Oregon, or Montana, you may see an increase in Restricted Data Processing traffic. Also note that if you use the Global Privacy Platform (GPP) framework, the account-level Restricted Data Processing setting will be overridden by GPP signals. Please also refer to our Ad Manager Help Center articles for more information on enabling restricted data processing.
Colorado Privacy Act Universal Opt-Out Mechanism provisions require that Global Privacy Control (GPC) signals opt the user out of Ad Targeting, Sale, or Share of data. For users in Colorado, Google will be receiving GPC signals directly and trigger RDP mode for those ad requests. As a result, customers might see increased RDP traffic in Colorado, which may impact monetization. Publishers can also choose to enable Restricted Data Processing when they are in the receipt of a GPC for a user.
Please see business.safety.google/compliance for more information about Google's data privacy policies and Restricted Data Processing.
If you have any questions about this update, please reach out to your account team or contact us through the Ad Manager Help Center
Until next time,
The Google Ad Manager Team
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland
You have received this mandatory email service announcement to update you about important changes to your Google Ad Manager product or account.