| Update to Google's EU User Consent Policy for Switzerland | | |  | | Hello, | | | | Update to Google's EU User Consent Policy | | | | You're receiving this email because you're listed as the contact for a Google ads and/or analytics product. | | | | The advertising industry as a whole is taking into consideration evolving user expectations with regards to privacy across Europe. Google is committed to providing users with consistent transparency and controls over their data. In line with this commitment, from 31 July 2024, we are expanding the scope of our EU User Consent Policy to apply to users in Switzerland. You can preview the updated policy here. Customers using Google advertising products will be required to obtain Swiss users' consent to the use of cookies or other local storage, where legally required; and the collection, sharing and use of personal data for personalisation of ads. This is in addition to existing requirements for European Economic Area (EEA) and UK users. | | | | Publisher Support | | | | From 31 July 2024, in order to comply with the EU User Consent Policy, partners using our publisher products — Google AdSense, Ad Manager, or AdMob — will be required to use a certified CMP that integrates with the TCF when serving ads to users in Switzerland, in addition to the EEA and the UK. | | | | After this date, if you send Google an ad request for Swiss traffic and it does not use a certified CMP (Ad Manager, AdMob, AdSense), personalized and non-personalized ads will no longer be eligible to serve. Instead, only limited ads will be eligible to serve on Ad Manager, AdMob, and AdSense. As a reminder, limited ads are significantly more restrictive than non-personalized ads; as such, relying solely on limited ads will likely impact your revenue for Swiss traffic. | | | | We will continue to support your transition as you prepare for the new requirements. Please review our help center for further details (Ad Manager, AdMob, AdSense), including the full list of certified CMPs. If you are already working with a certified CMP for your EEA and UK traffic, please reach out to them to ensure they have plans to support the TCF on Swiss traffic. If you have or are building a proprietary CMP and you have not certified this CMP, you can reach out to Google using this form to register your interest in becoming certified. | | | | If you use Google consent management solutions in Privacy & messaging (Ad Manager, AdMob, AdSense) to gather consent from users in the EEA and the UK, your European regulations messages will be updated automatically to obtain consent from users in Switzerland beginning 31 July 2024. | | | | Until next time, | | The Google Ad Manager Team | | | | | | | | | | | | | | | |
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