| The Policies for video inventory will become Video inventory restrictions | | |  | | Dear Ad Manager Partner, | | | | On 23 September 2024, Google will move the existing Policies for video inventory from the Google Publisher Policies to a section under the Google Publisher Restrictions as Video inventory restrictions. Video inventory that contains content which is restricted, as specified under the list of Video inventory restrictions, may receive less advertising than other, non-restricted content. | | | | Please note that Google Ads and non-direct Ad Manager transactions (i.e., private auction and open auction) will continue not to serve on any video inventory containing content restricted in the Video inventory restrictions, but such inventory may receive ads from other advertising products (which can include non-Google ad products) or via the use of direct Ad Manager deals between publishers and advertisers (i.e., traditional reservations, preferred deals and programmatic guaranteed). | | | | In addition, we will also make editorial updates to the following sections of the Video inventory restrictions for better clarity and readability. These editorial updates do not change the scope of the requirements. | | | | 1. | Video inventory controls (for example, play, pause, mute, skip, or dismiss), and ad content or controls where provided, must not be obstructed, hidden, or non-functional. | | | | | ○ | For clarity, video inventory controls or ad controls that are activated or displayed only as a result of a single user action (for example, scrolling, hovering over, tapping or swiping the screen) are not considered as obstructed, hidden, or non-functional. | | | | | 2. | For In-stream or Accompanying Content placements that transition to a sticky placement, the video player must start in the main content and only transition as a user scrolls the video player off the page. | | | | | Until next time, | | The Google Ad Manager Team | | | | | | | | | | | | | | | |
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