Merchant Center is introducing a new way to showcase your business and products to shoppers across Google by using information from the marketing emails available through your website.
Here's how it works:
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You're in control
On April 3, 2025, you'll be automatically opted into Marketing content usage. You can opt out at any time in Merchant Center settings
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Google will collect and display relevant content from your marketing emails on Search, the Shopping tab, and more
This includes sales and other promotions, social media links, new product announcements and more. We will treat this content as "Content" subject to the Merchant Center terms - no other terms and conditions will apply to the use of the marketing emails within Merchant Center.
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Benefits of sharing your marketing email data
Save time and effort by letting Google automatically pull in the most relevant information from your marketing emails, ensuring your brand and products are showcased effectively
